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Eileen Fisher

Finding and converting the next generation of brand loyalists.

Eileen Fisher partnered with Rakuten Advertising to expand their eCommerce presence with the help of search and display to stellar results.

+36%

Advertising Reach

+66%

YoY Website Traffic & Sessions

+104%

Sales to Net-New Customers

From the beginning, I’ve set out to make clothes you don’t have to think too much about. I hope wearing them gives you a sense of comfort and confidence. There’s a magic that happens when you put on a piece of clothing that’s been pared to its simple, pure essence. It comes alive on your body. It makes you move differently. It changes the way you feel about yourself
Eileen Fisher

About the Brand

Eileen Fisher, Inc. designs sustainable, classic fashion and clothing products for women. Started in 1984 by Eileen Fisher herself, she built her brand by creating simple shapes in beautiful colors and fabrics. Fast forward to 2023, and they continue to thrive through thoughtful design and marketing, capturing new audiences, and sustainability. 

The Story

Eileen Fisher has remained a staple in most women’s closets since their inception in 1984, but they were struggling to capture the younger millennial audience due to its brick-and-mortar presence. They looked to Rakuten Advertising to help develop a prospecting and retargeting campaign to get more qualified leads to their eCommerce store and expand their generational reach. 

The Goal

We wanted to build a strategy that would not only appeal to the millennial woman but also to their loyal brand enthusiasts. Our team was looking to: 

  1. Increase Eileen Fisher’s reach, beyond its retail locations.
  2. Generate an uptick in YoY website traffic and sessions.  
  3. Bring in a significant number of net-new customers.  

The Strategy

Our team suggested Eileen Fisher move to combine their retargeting and prospecting campaigns with Rakuten Advertising. Historically, both were managed by separate agencies, but combining them in–house created a more efficient and effective strategy.  

The Process

Once we implemented the strategy, we discovered that the Eileen Fisher team would benefit from incorporating Display Advertising in their marketing mix. This allowed them to increase their retargeting pool, leading to more prospects viewing their website.  

The Results

Our display program allowed the Eileen Fisher team to reach their intended audience of millennial women, while also driving more qualified leads to their website.

Key Learnings

The multi-channel marketing strategy can help brands fill in marketing gaps, leading to an increase in reach and unique visitors.  

Rakuten Advertising’s unique marketing landscape is here to build out your strategy across the board – from affiliate to search and display, we can help you find the customers you want to capture.