Finding and converting the next generation of brand loyalists
Our display program allowed the Eileen Fisher team to reach their intended audience of millennial women, while also driving more qualified leads to their website. This strategy allowed us to exceed our expectations with:
YoY Website Traffic and Sessions
Sales to Net-New Customers
About the Brand
Eileen Fisher, Inc. designs sustainable, classic fashion and clothing products for women. Started in 1984, Eileen Fisher built her brand by creating simple shapes in beautiful colors and fabrics. Fast forward to 2023, and they continue to thrive through thoughtful design and marketing, capturing new audiences, and sustainability.
Eileen Fisher has remained a staple in most women’s closets since their inception in 1984, but they were struggling to capture the younger millennial audience due to its brick-and-mortar presence. They looked to Rakuten Advertising to help develop a prospecting and retargeting campaign to get more qualified leads to their eCommerce store and expand their generational reach.
The Rakuten Advertising Solution
Our team suggested Eileen Fisher move to combine their retargeting and prospecting campaigns with Rakuten Advertising. Historically, both were managed by separate agencies, but combining them in-house created a more efficient and effective strategy.
Once we implemented the strategy, we discovered that the Eileen Fisher team would benefit from incorporating Display Advertising in their marketing mix. This allowed them to increase their retargeting pool, leading to more prospects viewing their website.