Eileen Fisher partnered with Rakuten Advertising to expand their eCommerce presence with the help of search and display to stellar results.
+36%
Advertising Reach
+66%
YoY Website Traffic & Sessions
+104%
Sales to Net-New Customers
The Process
Once we implemented the strategy, we discovered that the Eileen Fisher team would benefit from incorporating Display Advertising in their marketing mix. This allowed them to increase their retargeting pool, leading to more prospects viewing their website.
The Results
Our display program allowed the Eileen Fisher team to reach their intended audience of millennial women, while also driving more qualified leads to their website.
Key Learnings
The multi-channel marketing strategy can help brands fill in marketing gaps, leading to an increase in reach and unique visitors.
Rakuten Advertising’s unique marketing landscape is here to build out your strategy across the board – from affiliate to search and display, we can help you find the customers you want to capture.