Frank Darling & DMi Partners
Diversifying luxury partners
With the help of DMi Partners and Rakuten Advertising, Frank Darling diversified their luxury partner mix to better align with business goals and create a more cost-effective customer acquisition strategy. In the 6 month period after Frank Darling joined the DMi and Rakuten Advertising program, they achieved:
Increase for Top Publisher Partner
Increase in Publishers that Drove Traffic
Increase in Publishers that Generated >1 Sale
About the Brand
Frank Darling helps people commemorate life moments with bespoke diamond jewelry, specializing in modern, heirloom-worthy pieces practical for everyday wear and engagement rings. They provide a truly personalized experience, offering an ‘in-home try-on program’ and a hands-on, educational, and transparent concierge service.
DMi Partners is an award-winning, full-service digital marketing agency that deeply understands the digital channel and how to attract consumers at every step of the funnel. Their approach to affiliate marketing and CRM management is trusted by the world’s leading consumer brands. DMi successfully manages over 150 large-scale partner programs and is a 3-time award winner for Best Managed Affiliate Program through PerformanceIn and recently won Agency Team of the Year at Performance Marketing World.
Prior to working with DMi Partners and Rakuten Advertising, the program had a high reliance on loyalty partners and sub-affiliate partners who accounted for almost half of all program revenue and traffic. By further investing in the affiliate channel, they hoped to break that mold and create more partnerships with a holistic full-funnel strategy that aligned with their brand goals and created a more cost-effective customer acquisition strategy.