The Results
With the help of DMi Partners and Rakuten Advertising, Frank Darling diversified their luxury partner mix to better align with business goals and create a more cost-effective customer acquisition strategy. In the 6 month period after Frank Darling joined the DMi and Rakuten Advertising program, they achieved:
+185%
Increase for Top Publisher Partner
+56%
Increase in Publishers that Drove Traffic
+57%