Case Study: Lancôme & Dealmoon
The Importance of Partnership
Rakuten Advertising helped leading luxury cosmetic house Lancôme and social shopping community Dealmoon achieve 234% Growth YoY and top publisher status.
Sales Growth YoY for Lancôme
Sales Growth YoY for Dealmoon
Revenue Growth YoY for the Absolue Line
Order Growth YoY for Absolue Line
About the Brands
Lancôme, founded in 1935, is a French luxury perfume and cosmetics house on a mission to make people happier by making them feel more beautiful and providing the best cosmetics innovation in terms of quality, science and efficacy.
Dealmoon operates the leading social shopping community for Chinese ex-pats worldwide, as well as an e-commerce advisory platform for global consumer brands seeking to reach Chinese-language shoppers.
Rakuten Advertising worked with Lancôme and Dealmoon to achieve a partnership that would promote Lancôme’s new Absolue line. Dealmoon had the ideal audience for Lancome and chose Rakuten Advertising’s advanced technology to support the campaign.
Lancôme wanted to increase conversion on new product launches outside of large promotional periods. They continue to use multi-product promotional offers but excluded Absolue from these promotions.
Their goals were to:
- Increase YoY sales for Lancôme
- Increase brand awareness of Absolue
- Drive sales specifically for Absolue through affiliate marketing
The campaign was extremely successful. In addition to building brand awareness for Dealmoon’s audiences, the partnership resulted in:
Dealmoon jumped to the top performing publisher of the month driving +12% increase in YoY clicks and +314% increase in YoY conversions.
Drove 40% of all sales from the Absolue Serum product launch.
When partnering with the right partner, coupled with Rakuten Advertising’s 25+ years of expertise, brands can leverage high-performing partnerships that outperform traditional brand-to-publisher affiliate programs.