Premium lifestyle and travel brand, LOJEL, approached our Preferred Agency Partner, Perform[cb], and Rakuten Advertising to build out a net-new affiliate strategy that would boost brand awareness and drive revenue.
The Process
With Perform[cb]’s proven partner recruitment playbook and Rakuten’s in-depth reporting, Perform[cb] identified the highest-quality, best-fitting publishers for LOJEL. After publishers were selected, campaigns were crafted between LOJEL and the publishers enabling them to expand into different marketing channels than a traditional publisher partnership would typically allow. A regular cadence of reporting and productivity monitoring was established so that any necessary adjustments could be quickly identified and addressed in order to allow for maximum success.
Results
LOJEL’s newly developed affiliate marketing strategy far exceeded all expectations. Their program was implemented in Q3 2022 and results showed success by Q4 in the same year. The results spoke for themselves:
+96%
Increase in revenue QoQ
+74%
Increase in sales QoQ
+13%