Premium lifestyle and travel brand, LOJEL, approached our Preferred Agency Partner, Perform[cb], and Rakuten Advertising to build out a net-new affiliate strategy that would boost brand awareness and drive revenue.
About the Brand
LOJEL is a premium carry essentials brand driven by design, innovation, and sustainability. Founded in Japan in 1989, it offers an evolving range of travel and everyday collections, from stylish and functional luggage to minimalist leather essentials and adaptable bags made of high-quality recycled fabric. The brand has since expanded worldwide—now headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe.
Perform[cb] is an award-winning provider of premium, full-funnel affiliate management services. They tailor affiliate programs unique to a brand’s own strategy, goals, and industry, with a custom playbook using proven growth-hacking tactics. On average, their clients see 3x revenue growth and 10x ROAS, all while running 24/7 in-house compliance to keep affiliate programs clean and optimized. Their expert team benefits from Rakuten Advertising’s advanced technology, enabling them to be a highly strategic, growth-focused agency.
Rakuten Advertising partners with Perform[cb] to ensure their team is aware of all tech updates and product releases on the Rakuten Advertising network. We have the largest in-house CS Agency team and provide Perform[cb] with the most in-depth industry analytics, insights, and new publisher developments. Perform[cb] clients get the benefit of both worlds by having the expertise of the Perform[cb] premium affiliate agency team managing their program, with the backing of Rakuten Advertising’s in-house service and support infrastructure.
The Story
LOJEL hadn’t ventured into the world of affiliate marketing. They were eager to test the channel and were searching for the right performance agency and network to help them find the right partners and make the most of their affiliate program. They turned to Perform[cb] Agency for their full-funnel affiliate management services and Rakuten Advertising for our award-winning reporting and tracking capabilities.
Goals
In partnership, Rakuten Advertising and Perform[cb] sought to develop a fully functional affiliate marketing strategy that would boost the following prior to and following the implementation of the affiliate channel:
- Overall Revenue
- Sales
- Average Order Value
- Brand Awareness
Strategy
While building out LOJEL’s affiliate marketing strategy was the ultimate goal, the teams focused on publisher partnerships to get their program off the ground. Our plan was to build partnerships with productive publishers that would authentically fit with LOJEL’s goals and product offerings.
The Process
With Perform[cb]’s proven partner recruitment playbook and Rakuten’s in-depth reporting, Perform[cb] identified the highest-quality, best-fitting publishers for LOJEL. After publishers were selected, campaigns were crafted between LOJEL and the publishers enabling them to expand into different marketing channels than a traditional publisher partnership would typically allow. A regular cadence of reporting and productivity monitoring was established so that any necessary adjustments could be quickly identified and addressed in order to allow for maximum success.
Results
LOJEL’s newly developed affiliate marketing strategy far exceeded all expectations. Their program was implemented in Q3 2022 and results showed success by Q4 in the same year. The results spoke for themselves:
+96%
Increase in revenue QoQ
+74%
Increase in sales QoQ
+13%