Opportunity
Mac of all trades strives to bring products to market at a low price but with a high level of customer service wherever customers need it. Mac of all trades was conducting baseline campaigns, and needed a more strategic and innovative approach.
To keep on growing, the team knew they would need to modernize and reinvent their multi-channel approach. There were many untapped paid media, social opportunities, and optimization insights that would improve ROI.
Process
Rakuten Advertising completed a digital audit of existing channels and implemented the following strategies:
- A cohesive multi-channel blueprint to accelerate growth.
- An easily maintained and sustainable data collection and analysis game plan.
- Individualized methods to test and learn from existing campaign data.
Results
Together we were able to drive the following results:
Return on Ad Spend
ROAS has increased substantially to an 8 to 1 ratio.
Social
Social prospecting has increased revenue by 129%.
Display
Display revenue has increased by 63% YoY.
Impressions & Clicks
A 121% increase in impressions and a 304% increase in clicks.
Connected TV (CTV)
Together, we continued to strive to find new marketing avenues that would outperform the competition such as testing CTV. The test-and-learn campaign resulted in a higher share of audience and ROI was 109% higher, far exceeding set existing expectations.
Why Rakuten Advertising?
Partnership
Rakuten built a successful relationship with mac of all trades through a single point of contact that was both their account manager and campaign strategist. Rakuten learned about mac of all trades’ individual needs through one-on-one conversations, developed an in-depth understanding of their business, and structured individualized strategies inclusive of new ideas.
Outperform
We outperformed expected results for mac of all trades, drawing on years of experience in multi-channel campaigns and testing new strategies from our industry experts in affiliate, media, display, search, and social.
Multi-channel Execution
Mac of all trades could develop new channels, deliver better coordination across channels, run more targeted campaigns with better audience profiles, and optimize multi-channel campaigns through a deeper understanding of the customer.