129%
Increased Overall Revenue
63.4%
Increased Display Revenue
121%
Increase in Impressions
304%
Increase in Clicks
Connected TV (CTV)
Together, we continued to strive to find new marketing avenues that would outperform the competition such as testing CTV. The test-and-learn campaign resulted in a higher share of audience and ROI was 109% higher, far exceeding set existing expectations.
Why Rakuten Advertising?
Partnership
Rakuten built a successful relationship with mac of all trades through a single point of contact that was both their account manager and campaign strategist. Rakuten learned about mac of all trades’ individual needs through one-on-one conversations, developed an in-depth understanding of their business, and structured individualized strategies inclusive of new ideas.
Outperform
We outperformed expected results for mac of all trades, drawing on years of experience in multi-channel campaigns and testing new strategies from our industry experts in affiliate, media, display, search, and social.
Multi-channel Execution
Mac of all trades could develop new channels, deliver better coordination across channels, run more targeted campaigns with better audience profiles, and optimize multi-channel campaigns through a deeper understanding of the customer.