Case Studies

Maggie Sottero & Reddit

Finding success through Reddit subtargeting

The partnership focused on subreddit targeting, with this strategy in mind and with the help of Rakuten Advertising, Maggie Sottero was able to achieve a:


Increase Over CTR Benchmark


Lower CPC Over Benchmark

About the Brand

Maggie Sottero Designs is a family-owned wedding dress company founded in Sydney, Australia. Maggie Sottero carefully crafts wedding dresses for brides-to-be inspired by their shoppers’ love stories 

The Story

Motivated by Rakuten Advertising to invest in Reddit as an evergreen strategy, Maggie Sottero came to Reddit to increase brand awareness and expand its audience beyond the typical Maggie Sottero consumer.

The Rakuten Advertising Solution

The Rakuten team found that Maggie Sottero received notable organic traffic from Reddit in 2022 and advised them to take advantage of community and interest targeting opportunities by catering toward the beauty, travel, and wedding communities on the platform.

Maggie Sottero launched their campaign with a rotation of carousel ads and promoted videos, and they ultimately found that running ads on Reddit helped them to diversify their audience, drive site traffic, and increase brand awareness.

Running Maggie Sottero on Reddit not only provided a much-needed diversification of reach and content for the brand, but it also increased overall domestic growth for Maggie Sottero. This test yielded above-average performance with performance costs below the average advertiser and a truly minimum spend.

Marie Sminkey
Account Manager, Rakuten Advertising

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