Case Studies

PURPLE BRAND x Revel Interactive

Street style success through affiliate marketing

The Results

Through strategic program optimizations from Revel Interactive and Rakuten Advertising’s world-class full-funnel network and advanced technology, PURPLE BRAND revamped their existing affiliate strategy for their street style fashion line and outperformed in the following areas within the first six months:

+62%

increase in new shopper conversions

+253%

increase of clicks

+373%

increase in revenue

+551%

increase in orders placed

About the Brand

PURPLE BRAND is a premium clothing brand known for its unique blend of streetwear and high-fashion elements. The brand distinguishes itself with a focus on high-quality materials and meticulous craftsmanship, appealing to a fashion-forward audience who value both style and durability.

Revel Interactive is a performance-focused digital marketing agency with experienced cross-channel strategists and skilled tacticians. They craft holistic, integrated marketing programs that span the customer journey, building a strong foundation of loyalty and elevating brands at every customer touchpoint.

The Story

PURPLE BRAND aimed to strengthen its flagship sub-brand, PURPLE Denim, by connecting with its core demographic of streetwear-savvy shoppers and Gen Z, while also increasing shopper conversion rates. To achieve this, the team partnered with Revel Interactive and Rakuten Advertising, utilizing the affiliate channel to effectively reach these target audiences.

The Rakuten Advertising Solution

The agency team at Revel Interactive dug into historical data for PURPLE, analyzing their hero denim products to see which would resonate best with their audience. They discovered that shoppers aged 18-24 were PURPLE Denim’s top converters and had a higher site engagement rate than other age groups. With this in mind, the team knew Rakuten Advertising was the right network for PURPLE because of our world-class full-funnel network and forward-thinking affiliate technology. Our strategy encompassed:

The Right Publishers

We leveraged audience insights to find the right publishers that have a dedicated Gen-Z audience, honing in on content and sub-affiliate publishers that could feature PURPLE Denim’s hero products.

The Right Technology

With Rakuten Advertising’s benchmarking reports, Revel Interactive could monitor, forecast, measure, and optimize for PURPLE denim and identify areas for potential growth.

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