Case Studies

Rakuten Advertising and ShopMy

Powering the Creator Economy with AI and Automation

The Results

The combination of Rakuten Advertising and ShopMy’s expert teams, powerful AI and automation provides brands with strategic creator recommendations and flawless campaign execution. The results, Influencer campaigns that exceed expectations:

20X

Average ROI Achieved by Brand Partners

$40K

Brand Partners’ Monthly Average Order Volume

$175M

Brand Partners’ Order Volume to Date

About the Brand

ShopMy is a premium, all-in-one, creator-centric ecosystem connecting top brands and influential creators. Our comprehensive solution streamlines partnerships with effortless seeding, affiliate, and paid—driven by direct communication and transparent analytics. Premium brands discover and access a curated creator network, while creators grow businesses and monetize content genuinely. ShopMy’s intuitive, transparent, data-driven tools foster an authentic creator economy where both sides achieve measurable success.

The Story

Luxury brands and Influencer Marketing go hand-in-hand. As the convergence of Affiliate and Influencer Marketing progresses, these Luxury brands turn to Rakuten Advertising for new strategic partnerships to enhance and expand their Influencer strategies within the Affiliate space.

Today’s largest Luxury brands are looking for a partner which provides efficiency through sophisticated analytics, platform capabilities and AI, as well as an answer for the ever manual process of Influencer gifting. ShopMy has an answer for all this and more – experiencing triple digit growth across the Rakuten Advertising network through the execution of these forward thinking strategies.

The Rakuten Advertising Solution

ShopMy has distinguished itself across these Luxury brands through their creator discovery capabilities, robust analytics and automated gifting.

Opportunities

This groundbreaking tool revolutionizes brands’ creator programs by streamlining the process of securing guaranteed creator coverage. With Opportunities, brands can set expectations, develop plans, and connect with creators at the push of a button—what previously took weeks can now be completed in minutes.

Robust Creator Analytics

ShopMy’s analytics and leaderboard provide brands with in-depth insights into their program’s performance, including a granular view of the creators promoting their brand. The detailed analytics available on the dashboard enable brands to seamlessly optimize and grow their creator program.

AI Recommendations

Brands use ShopMy’s AI-powered recommendations to analyze over 60K creators and find tailored look alike recommendations. The algorithm factors in product category, price point, creator activity, clicks, sales, and average order value to ensure brands are matched with the most relevant creators.

Automated Gifting

ShopMy’s cutting-edge features enable brands to send Lookbooks to up to 1,000 creators with a single click. Creators can then effortlessly select and receive their chosen products, significantly reducing product waste and the time required for influencer gifting. Over the past nine months, ShopMy has facilitated the gifting of over $17M worth of products.

Retailer Analytics

ShopMy provides detailed analytics not just for brands’ DTC site, but also for the performance of their products on external retailer sites. This exclusive feature allows brands to gain a comprehensive understanding of their overall strategy, offering valuable insights into both their direct and retail sales performance and empowering them to optimize in both channels.