Rakuten Advertising developed a three-month long ad campaign with acne treatment brand, Starface, that ran on Rakuten’s media platforms, Viki and Soompi to reach their audience from a more refined angle.
11.8m
Impressions
97%
View-through Rate (VTR)
+71%
Awareness Lift
Results
Key performance indicators were customer acquisition, impressions, and VTR. The overall campaign produced results that surpassed expectations on both platforms, including:

Overall lift in brand awareness: This campaign drove a total of 11.8M impressions over the course of a three-month period.

The launch of this campaign generated a view-through-rate that was seven percent more than the initial goal.

Exposed respondents were 70.6% more likely to have heard of Starface through Viki or Soompi.
Key Learnings
Focusing on one key message highly engages viewers and resonates with the audience.
Targeting an audience on a platform they are already using makes them more receptive to the message, especially surrounding sensitive topics.
Exposing the audience to variations of ad products and continue creating brand awareness.