Changing the conversation around acne treatments with Viki
Key performance indicators were customer acquisition, impressions, and VTR. The overall campaign produced results that surpassed expectations on both platforms, including:
Brand Impressions in 3-month Period
About the Brand
Starface launched its first product in 2019, a star-shaped healing sticker called Hydro-Stars. This fun and unconventional acne treatment works towards normalizing and treating everyday breakouts.
Starface wanted to raise brand awareness among their target audience, Gen Z customers. The brand found that acne can be a sensitive subject, and often carries a negative stigma that is uncomfortable for teenagers to discuss. To reach their audience, for the holiday season, Starface wanted to try something new and engage customers on platforms where they be more receptive to the brand’s message.
The Rakuten Advertising Solution
Rakuten Advertising helped Starface develop a campaign that would leverage first-party data and powerful targeting options. This strategy focused on:
- Reaching the target audience.
- Finding platforms that resonated with their audience and brand.
- Sticking to one key message per ad with branding upfront.
- Exposing audience to multiple ad products.
Partnering with Rakuten Advertising’s media team, Starface launched ads on Viki and Soompi to target young adults and parents who make purchases for them. The ads show Gen Z consumers, or anyone struggling with acne spots, that Starface patches are an acne solution that they do not have to be ashamed of.