Rakuten Advertising helped Starface develop a campaign that would leverage first-party data and powerful targeting options. This strategy focused on:
- Reaching the target audience.
- Finding platforms that resonated with their audience and brand.
- Sticking to one key message per ad with branding upfront.
- Exposing audience to multiple ad products.
Partnering with Rakuten Advertising’s media team, Starface launched ads on Viki and Soompi to target young adults and parents who make purchases for them. The ads show Gen Z consumers, or anyone struggling with acne spots, that Starface patches are an acne solution that they do not have to be ashamed of.