Rakuten Advertising partnered with omnichannel marketing platform, Skai to boost TASCHEN’s ROAS & Revenue while decreasing ad spend overall.
+28%
Increase in ROAS
+24%
Increase in Revenue
-3%
Decrease in Ad Spend
Results
The utilization of Skai’s Portfolio and Budget Navigator tool enabled our team to focus on high-level strategy and optimization for TASCHEN, leading to an improvement in performance overall. Month over month, TASCHEN’s performance continued to grow.
Key Learnings
Leveraging the power of partnership: we couldn’t have achieved the level of success we saw with TASCHEN without Skai’s leading retail media innovations.