Rakuten Advertising partnered with omnichannel marketing platform, Skai to boost TASCHEN’s ROAS & Revenue while decreasing ad spend overall.
+28%
Increase in ROAS
+24%
Increase in Revenue
-3%
Decrease in Ad Spend
About the Brands
TASCHEN is a leading art-book publisher known for its dazzling and audacious world of eye-catching coffee table books.
Skai is a full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. They specialize in data-driven products for market intelligence, omnichannel media activation, testing, and measurement.
Goals
Through our partnership with Skai, we sought to provide TASCHEN with increased revenue and ROAS while decreasing overall ad spend. Our goal was to streamline and optimize the data processing of TASCHEN’s many campaigns across markets.
Strategy
While working with TASCHEN, we noticed an opportunity to optimize our Amazon Ad campaign strategy. We pulled in our partner Skai who suggested we try their Portfolio and Budget Management tool to streamline and automate our processes. This tool allowed us to explore TASCHEN’s Amazon Ad Campaigns through a new lens, leading to optimization and control over monthly budgets and spend goals.
Results
The utilization of Skai’s Portfolio and Budget Navigator tool enabled our team to focus on high-level strategy and optimization for TASCHEN, leading to an improvement in performance overall. Month over month, TASCHEN’s performance continued to grow.
Key Learnings
Leveraging the power of partnership: we couldn’t have achieved the level of success we saw with TASCHEN without Skai’s leading retail media innovations.