AVOD: Driving Success for the Automotive Industry
Gen Z and Millennial consumers are quickly entering the automotive market and simultaneously stepping away from traditional media. This audience expects more personalized and relevant communications from brands, which creates new challenges for marketers as they attempt to continue driving new sales.
Research shows that in the next ten years, Millennials will become the main buyers of 40 percent of all new vehicles, according to Deloitte. Their buying power will easily outweigh the previous generation (Generation X).
