Case Studies:

Reaching Gen Z and Millennials in the Automotive Industry With Viki

AVOD: Driving Success for The Automotive Industry

Gen Z and Millennial consumers are quickly entering the automotive market and simultaneously stepping away from traditional media. This audience expects more personalized and relevant communications from brands, which creates new challenges for marketers as they attempt to continue driving new sales.

Research shows that in the next ten years, Millennials will become the main buyers of 40 percent of all new vehicles, according to Deloitte. Their buying power will easily outweigh the previous generation (Generation X).

Rakuten Viki has helped automotive brands reach the cord-cutting millennials and young families in one of the most engaging video entertainment platforms in the market in the United States. Viki leverages its female led user base to support the automotive industry in reaching this new target audience with more than 2/3 of viewers being Millennial women.

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