Case Studies

Wine Access

Leveraging dynamic commissioning to drive first-time buyers


Online wine retailer Wine Access has built a reputation on searching far and wide to cultivate the best and most varied selection of top quality wines at unbeatable price points. Founded in 1996, the company’s employees taste over 20,000 wines each year, leaving no stone unturned when it comes to offering consumers a world-class selection of wines to choose from.

Since 2017, Wine Access has tapped Rakuten Advertising’s affiliate marketing network through its affiliate marketing agency, AMDX. In September 2019, Wine Access decided it was time to pivot their affiliate marketing efforts toward new customer acquisition. Rakuten Advertising experts collaborated with AMDX—through our Agency Services team—to leverage Dynamic Commissioning to encourage publishers to come up with unique and creative ways to drive more first-time buyers to Wine Access via the affiliate channel.

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