WHAT IS CALIFORNIA CONSUMER PRIVACY ACT (CCPA)?
The California Consumer Privacy Act (CCPA) is intended to enhance privacy rights and consumer protection for residents of California, United States (we expect other states to follow). It provides consumers the ability to opt-out, the right to ask advertisers to disclose what data they possess on the user, and to request deletion.
WHAT DOES CCPA REQUIRE?
Unlike GDPR there is no opt-in notice required. This means that consent management platforms (CMPs) are not the prevailing solution for CCPA. The law requires that consumers from California have:
- The right to opt-out of “sales” of their personal information.
- The right to access what information has been collected on them.
- The right to have their data deleted.