Guides

A 5-stage Blueprint for High-performance Affiliate for Advertisers

The 5-stage blueprint delivers a straightforward process to designing high-performance affiliate marketing programs that find, engage and convert new customers, drive incremental revenue and build loyalty.

The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – representatives from affiliate marketing specialists around the world – and includes direct insight from leading advertisers and publishers, including Harvey Nichols, Microsoft, Reward, Beyond China, RetailMeNot and others.

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