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The New Rules for Reaching Holiday Shoppers

Rakuten Advertising’s latest consumer research identifies new rules for connecting with shoppers based on where and how people plan to buy this holiday season.

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74% of Americans Will Not Decrease Their Holiday Spending on Family

The holiday shopping season has arrived, and consumers are ready. Despite the challenges posted by the COVID-19 pandemic, nearly three-fourths of Americans say they’re planning on spending as much as or more on immediate family members as they did last year. Getting in front of those shoppers means playing by the rules – the New Rules for reaching holiday shoppers.
Download our report today and you’ll find:
  • How spending is shifting around the world
  • Where holiday shoppers are finding inspiration
  • Which factors motivates consumers to buy
  • Actionable strategies that will help you better connect with your audience

Download Our Report Today