Case Studies

Reward x Harvey Nichols

Aligning omnichannel sales to drive revenue and loyalty

The Results

Reward’s advanced analytics and robust historical transaction data, combined with Rakuten Advertising’s relationship-driven approach, generated significant growth and outstanding results for Harvey Nichols. Over the three-month campaign period, Harvey Nichols saw:

65%

of shoppers were new-to-file and purchased in-store, 15% higher than the target KPI

9.27%

The average transaction value was 9.27% higher than forecasted

£11.22

An average ROI of £11.22

About the Brand

Through transactional banking data Reward assists brands in granular targeting that aligns to their marketing goals providing access to a highly engaged group of customers. In a world where brands are looking for incrementality via highly engaged audiences, they’re able to add another tool to the affiliate mix .

The Story

Since 2014, Harvey Nichols has run their affiliate marketing programme on Rakuten Advertising’s platform. In Q4 of 2022, Harvey Nichols wanted to improve their customer experience and drive traffic and sales through multiple touchpoints. The goals were two-fold:

Align instore and online activity, replicating the ROI already seen through online campaigns
Increase footfall into stores following the return to high street shopping post-covid

The Rakuten Advertising Solution

Heading into the busiest shopping season of the year, Rakuten Advertising partnered Harvey Nichols with Reward to execute a strategy that would be sure to drive shoppers in-store. Using historical banking transaction data from more than 10 million UK banking customers, Reward implemented a highly targeted Personalised Card Linked Offers (PCLO) campaign.

Maximising ROI

Maximising ROI on spend that was purely instore was key to the success of the campaign.

Increased Cashback Rate

The campaign used precision audience segmentation to identify customers who’d not purchased during the previous 12 months and provided an increased cashback rate for spend greater than £120.

Increased Cashback Offer

Lapsed shoppers who hadn’t purchased in the 6 months before the campaign were targeted with a bespoke increased cashback offer.

Amending Offer Rates in Real Time

Harvey Nichols also utilised Reward unique capabilities of amending offer rates in real time, in line with changes in demand & sales, something that hadn’t been available to the Harvey Nichols team previously.

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