FAST track to success: Why free ad-funded streaming is changing the face of CTV

In a fragmented landscape, combine the scale your brand desires with the precision it requires through free ad-supported streaming. Learn how to leverage the opportunities of FAST and take the lead in the CTV advertising landscape with our latest report based on brand new research into viewing behaviour and trends across Europe.

The way we consume visual content has rapidly shifted in the past decade and now free ad-funded streaming (FAST) has established itself as a significant part of the Connected TV (CTV) ecosystem. Rakuten Advertising has produced in-depth research that reveals the scale of FAST usage across Europe and the opportunities for advertisers. In this report we explore

• The challenges and opportunities of FAST
• The trend of multi-device usage
• FAST viewing behaviour by demographic