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Customer First Digital & JustWears.com

Accelerated Success: Leveraging Expertise to Achieve Growth and Efficiency

The Results

Over the span of 4 months, the campaign drove in incredible results compared to the prior months:

2x

Activated twice the target number of premium publishers

19.1%

revenue growth in Q3 vs. 13.1% target

123%

QoQ increase in revenue for Q4 vs. 100% target

412%

QoQ increase in new customers & 23.7% reduction in CPA

About the Brand

JustWears is a brand that offers sustainable underwear made from responsibly sourced materials. Their products, designed for comfort and breathability, are 5x softer than cotton and eco-friendly, using significantly less water in production.

The Story

In Q1, JustWears.com launched their affiliate partner campaign with Rakuten Advertising, supported by our Strategic Launch Programme. However, after transitioning internally, the team realized they needed more strategic expertise to fully maximize the partnership opportunity.

Customer First Digital (CFD) and JustWears.com discussed the brand’s ambitions and objectives, which led to a five-month support agreement starting in August of Q3 under CFD’s ‘Accelerator’ offering.

The Goal

JustWears.com aimed to:

  • Achieve 13.1% growth in gross monthly revenue by Q3.
  • A minimum of 100% increase in revenue and new customers in Q4.
  • Secure inclusion in two premium publications for brand awareness and gifting exposure.

The Rakuten Advertising Solution

A phased, collaborative approach was developed between JustWears.com, Customer First Digital, and Rakuten Advertising, tailored to different sales periods:

Phase 1

Acceleration Launch (Q3) focused on reactivating dormant partners, optimizing commissions, and fast-tracking new partner recruitment.

Phase 2

Golden Quarter (Q4) involved detailed strategy planning, onboarding key publishers and enhancing brand exposure and customer acquisition through full-funnel marketing.

Partnering with Rakuten Advertising and Customer First Digital has been transformative for our affiliate programme. Their tailored strategies and exceptional service levels have not only met but exceeded our targets, driving significant growth in both revenue and new customer acquisition.

Yang Liu
Founder at JustWears.com 

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