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Factory Direct Filters, Versa Marketing, and Rakuten Rewards

Driving affiliate revenue growth with coupon commissioning

The Results

In partnership with Rakuten Advertising, Versa Marketing implemented a strategic affiliate growth plan for Factory Direct Filters, leveraging Rakuten Rewards’ coupon commissioning technology to drive revenue growth. By combining Rakuten Advertising’s affiliate network capabilities with Versa’s data-driven publisher strategy, the team scaled performance and delivered measurable ROI.

Together we achieved:

+142%

increase in revenue YoY

+35%

increase in conversion
rate YoY

About the Brands

Factory Direct Filters is a trusted online retailer specializing in high-quality air, water, and HVAC filters for residential and commercial use. With a focus on customer satisfaction, fast shipping, and expert support, Factory Direct Filters delivers reliable solutions tailored to meet diverse filtration needs.

Versa Marketing is a results-driven digital marketing agency specializing in affiliate program management and performance marketing solutions. Focusing on data-driven strategies and strong publisher relationships, it helps brands accelerate growth, optimize channel performance, and maximize ROI.

The Story

Versa Marketing sought to optimize and grow their client, Factory Direct Filters’, affiliate program with Rakuten’s leading affiliate services. Although the brand had a strong foundation, Versa aimed to improve efficiency, gain better promotional control, and maximize returns from high-performing publishers. The goal was to drive revenue growth through refined publisher partnerships and smarter use of Rakuten’s affiliate technology.

To meet these objectives, Versa partnered with Rakuten Advertising and Rakuten Rewards to implement a focused affiliate strategy centered on coupon commissioning and strategic collaboration.

The Rakuten Advertising Solution

Rakuten Advertising and Versa Marketing deployed a multi-faceted approach leveraging Rakuten Rewards’ coupon commissioning feature. This allowed the team to create and manage exclusive, time-sensitive coupon codes aligned with a narrow promotional calendar. Coupon commissioning rules ensured precise attribution and fair commission crediting to Rakuten Rewards for their exclusive promotional efforts.

Key tactics included:

  • Assigning exclusive, commissionable coupon codes to Rakuten Rewards during key promotional windows.
  • Creating time-bound coupon rules to drive urgency and performance.
  • Designating non-commissionable codes to control channel leakage and protect margins.

Rakuten Advertising’s Agency Service, Rakuten’s account management, and additional support teams made it easy to implement advanced tracking and exercise the control we wanted to scale an existing affiliate program.

Patrick Lavin
Managing Director, Versa Marketing Inc.

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