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[…] brands and tech companies, BFC Patrons play a key role in supporting the organization to deliver significant and impactful programs that benefit the industry and its need for a positive reset. The partnership announced today represents another important step for Rakuten to further strengthen its branding in the global fashion industry and collaborate with […]

[…] quality of returns and delivery services provided by fashion retailers. This performance could also be driven by the return of travel bookings, which were up a whopping 100% YoY, highlighting the eagerness of UK consumers to book vacations during the winter season. Customers take a more considered approach Content publishers continue to be a valuable […]

Learn how contextual targeting on media platforms from Rakuten Advertising serves your ads to the perfect audience at the perfect time.

Advertising-Video-On-Demand (AVOD) consumption is on the rise and with people at home due to COVID-19 attitudes towards advertising and on demand content are shifting. Our latest research explores the impact of COVID-19 on audiences and how viewer demands makes AVOD necessary for the evolution of TV.

Rakuten Advertising gives new insights on why AVOD is key for advertising heading into 2023 and how audience behavior is changing due to the cost-of-living crisis.