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24S, Vogue, Skimlinks & Rakuten Advertising

Redefining luxury partnership success

The Results

Gaining market share in the European luxury space requires strategic thinking, world-class partnerships, and beautifully executed editorial content. 24S and Rakuten Advertising partnered with Vogue and Skimlinks to produce several high-impact editorial campaigns promoting 24S’ luxury product offerings. This partnership has produced a future roadmap for success and exceeded all expectations:

+57%

YoY increase in conversion rate

+15%

increase in AOV

+235%

YoY increase in traffic

About the Brand

24S is the ultimate online curator of luxury fashion offering a curated selection of high-end fashion, accessories, and beauty products. Based in Paris, 24S features exclusive collections from over 350 luxury fashion and beauty brands. Known for its Parisian flair and exceptional customer service, 24S provides a seamless shopping experience with worldwide shipping and personalized styling advice.

The Story

24S has built a reputation for excellence throughout the luxury fashion space but wanted to increase brand awareness in Europe and traffic through high-impact partnerships with luxury fashion partners.

To accomplish 24S’ goal of targeted market saturation, Rakuten Advertising’s luxury account strategists and our global Advanced Analytics teams identified the right partners within the luxury vertical that would drive incremental impact. Vogue, via Skimlinks, was identified as the ideal partner to drive high-quality traffic.

The Rakuten Advertising Solution

Rakuten Advertising’s unique luxury expertise and world-class publisher partnerships created the foundation for a successful European campaign. In early 2024, 24S partnered with Vogue in Europe to leverage its high-traffic platforms and authoritative voice in the luxury fashion space.

The collaboration featured a curated selection of 24S’s top products, curated with Vogue’s editorial oversight and seamlessly featured on their platforms. These strategic placements were timed to run during key fashion events in April, May, and June – aiming to capture the audience’s attention when they were most engaged with high-fashion moments. This partnership not only drove immediate traffic but also maintained audience interest beyond the initial campaign period, leading to future partnership opportunities.

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