Introduction
Ann Summers is an iconic empire and multi-channel retailer for women, operating three successful sales channels: Party Plan, Retail and eCommerce. Ann Summers migrated to Rakuten Advertising to take advantage of its award-winning service and expertise in the fashion sector to drive online sales and revenue from the affiliate channel. Through a collaborative and proactive partnership with Rakuten Advertising, Ann Summers has embraced new opportunities and recruited publishers that have quickly become top revenue drivers for the programme.