Case Studies

ASOS & Shop My Influence

Local insights, global influence

The Results

ASOS, in collaboration with Shop My Influence and Rakuten Advertising, executed a strategic influencer marketing campaign within the French market that yielded remarkable results. The campaign was continuously optimised through Rakuten Advertising’s Insights and Analytics Portal and bespoke reporting, achieving:

1.7

ROAS compared to the initial investment

+755%

increase in clicks YoY

+1,121%

increase in orders YoY

About the Brands

ASOS is a leading global online fashion retailer, offering the latest trends in clothing, accessories, and beauty for men and women. With thousands of brands and its own exclusive ASOS collections, the brand delivers style inspiration to customers in over 200 countries.

Shop My Influence is a leading French influencer platform that connects brands with top digital creators to drive authentic engagement and measurable results. By streamlining collaborations and providing powerful analytics, ShopMyInfluence empowers influencers to monetise their content while helping brands reach targeted audiences across social media.

The Story

As ASOS expanded into the French market, it faced the challenge of launching its first paid influencer campaign after previously relying on organic partnerships. The team sought to discover if an investment in French influencers could drive measurable results.

With limited experience in this new market, ASOS relied on Rakuten Advertising’s robust partner network to find a strategic partner with local expertise to navigate the complexities of influencer marketing and ensure authentic resonance with the French audience.

The Rakuten Advertising Solution

To address these challenges and meet ASOS’s objectives, Rakuten Advertising leveraged its full-funnel global network of publishers to find the right partner to make an impact in the French market. Enter: Shop My Influence. Together, we developed an influencer marketing strategy that would authentically fit the French audience.

Strategic Partnership

We collaborated with ShopMyInfluence to tap into their extensive network of French influencers, ensuring the campaign was tailored to resonate with local audiences.

Influencer Selection

ASOS carefully selected five influencers who aligned with ASOS’s brand values and had a strong connection with their followers. These influencers created engaging, authentic content that showcased ASOS products in a relatable manner, producing get-ready-with-me content and showcasing how to style the latest pieces for tentpole events (summer festivals, holiday parties, etc.).

Campaign Execution

The campaign was executed through the Rakuten Advertising network, which provided advanced technology, tracking, and reporting capabilities. This ensured that all metrics were accurately captured and analysed for ROI.

Test & Learn Approach

Employed a “test and learn” methodology, seeing which influencers performed best. This allowed ASOS to gather insights and refine future campaigns based on real-time data provided by the Rakuten Advertising team. This approach facilitated continuous improvement and optimisation of marketing strategies.

Full-Funnel Measurement

Utilised Rakuten Advertising’s advanced analytics tools to monitor key performance indicators, providing ASOS with a clear understanding of the campaign’s impact on sales, clicks, and orders.

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