Cult Beauty

With a spot in the Sunday Times Fast Track 100, Cult Beauty is Britain’s fastest growing multi-brand retailer with an aim to become the most trusted beauty website in the world.

As an online-only retailer, working with Rakuten Advertising’s affiliate network has been pivotal to Cult Beauty’s global expansion. With 40% of the company’s turnover now generated overseas, Cult Beauty has been increasingly focused on further internationalisation.