Case Studies

Agency Case Study: Customer First Digital

Maximising client revenue through a strategic partnership with Customer First Digital

Customer First Digital

Customer First Digital, a leading digital consultancy and affiliate marketing specialist, has been a valued partner of Rakuten Advertising for four years. Together, we have successfully launched numerous high-performing affiliate programmes on the network.

Award Winning Partnership

Our dedicated agency team leverages our technology and tools to help facilitate smooth onboarding and quick scaling of affiliate programmes. We’re there every step of the way to help agencies forge innovative partnerships to achieve remarkable results for their clients.

Rakuten Advertising has fast become Customer First Digital’s preferred affiliate network. Our winning formula combines market-leading technology and an experienced team, making us the perfect complement to Customer First Digital’s service for startups and scale-up brands.

Award Winning Partnership (cont.)

Customer First Digital goes beyond the conventional approach, tailoring bespoke solutions to align with each client’s unique objectives. Working hand in hand, our dedicated agency team equips the agency with an arsenal of tools and technology, ensuring a seamless onboarding process and swift expansion of affiliate programmes.

The foundation of our robust partnership lies in a commitment to trust and transparency. Through seamless collaboration, we closely engage with Customer First Digital and its clients, ensuring success right from the very start.

The Results

Customer First Digital’s clients on the Rakuten Advertising Affiliate Network have seen an average 23.5% growth YoY. Key highlights include:


Launching and developing an award-winning programme. The programme continues to go from strength to strength:


Increase in revenue YoY


Higher revenue than forecast


Higher ROI than forecast


Navigating the challenges of launching a luxury brand into the affiliate marketing space, ensuring the brand continued to be positioned as a premium brand, through selective recruitment and activation:


Growth in click-active publishers


Growth in order-active publishers


Growth in brand demand YoY


Growth in ROI YoY

Chunk of Devon

Chunk of Devon's affiliate programme soared to success on our network. Leveraging Customer First Digital’s Accelerator Launch approach, the results spoke volumes:


Top-tier publishers onboarded


Increase in click-active publishers within 6 weeks of launch


Increase in sales-active publishers within 6 weeks of launch


Orders generated from new customers

Face the Future

Supporting their in-house team in growing its mature channel:


YoY revenue increase


YoY new customer increase

From strategy through to technical expertise and ad hoc account support, the Rakuten Advertising team are second to none. The team are always on hand to provide the support we need and are a key part of the success story that we see across all our clients. All of the above makes it an easy decision to select Rakuten Advertising as our go-to affiliate network partner for our clients.

Dave Trolle
Founder of Customer First Digital

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