Case Studies:

FITFLOP Gives Back

Introduction

During the COVID-19 pandemic the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.

To do this, the team worked closely with their Rakuten Advertising account managers to employ strategic recommendations that would continue driving the business forward during a complex trading environment.

FitFlop especially wanted to recognise this period as a chance to give back to frontline workers, by offering an exclusive discount during the COVID-19 pandemic on their fantastic range of comfortable footwear.


Strategy

FitFlop and Rakuten Advertising worked together closely to devise strategies, partnerships and promotional offers that would assist FitFlop in achieving their goal of improving ROAS while still hitting target, but, most importantly providing benefits to UK frontline works as a gesture of thanks for their work during the pandemic.

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