Case Studies

Fossil

Optimising partnerships with AI Partnership Discovery

The Results

After migrating from another network to Rakuten Advertising, Fossil saw an immediate uptick in revenue and got its brand-forward goals back on track. Within the first few months of the program launching, we optimised existing partnerships, trialled dynamic cashback rates, and onboarded new publishers to diversify Fossil’s publisher mix. Our partnership elevated Fossil’s strategy and produced exceptional results:

+55

new premium partners recruited

+50%

more sales than targeted

+92%

increase in Average Order Value (AOV)

About the Brand

Fossil is a globally recognised fashion brand known for its stylish and high-quality accessories, particularly watches, leather goods, and jewellery. The brand is celebrated for blending classic design with modern trends, often incorporating retro aesthetics into its products.

The Story

After a stagnant period of growth with an alternative affiliate network, Fossil migrated to Rakuten Advertising to enhance brand image and boost overall profitability. The team launched in Q4, a critical sales period, with the aim of recruiting new partners, diversifying their existing publisher mix, and providing increased incentives to their customer base to achieve higher AOV and sales.

The Rakuten Advertising Solution

Fossil’s reputation for high-quality goods needed to translate to its affiliate program, so the Rakuten Advertising team developed a plan to recruit new partners who would drive revenue while also placing Fossil’s brand reputation at the forefront.

To drive revenue and growth, we leveraged:

Partnership Discovery

Using Rakuten Advertising’s AI-led Partnership Discovery, we discovered and onboarded new publishers into Fossil’s affiliate program, pivoting to include content and shopping sites in addition to their traditional cashback and voucher sites.

Dynamic Commissioning

Throughout peak periods, we tested different cashback rates to see which would make an incremental difference in sales and traffic.

Affiliate Conversion Journey

Fossil used our Affiliate Conversion Journey tool, which provided valuable insights into which publishers-initiated conversions throughout the user journey, enabling us to further optimise our publisher mix.

I couldn't be more satisfied with Rakuten Advertising’s services. The onboarding process was impressively swift and seamless. Their top-notch account management team ensures that all our needs are met promptly, and the high-quality publisher network they offer has significantly boosted our campaigns.

Vanessa Peter
Global Digital Marketing Senior Specialist at Fossil Group

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