Case Studies:

TEUFEL

A test-and-learn approach across Europe for a “glocalized” strategy that delivers more than expected in traditional markets and provides ongoing growth in new markets.

Introduction

Founded in 1979, Teufel is the German expert for audio products with great sound. Its success story began in Berlin, where to this day, all of Teufel’s audio products are still developed and designed. From the beginning, the brand has been aiming to make the best sound at the best price. In 2006, Teufel became Europe’s largest direct-to-consumer audio distributor. Its impressive range of audio products, including soundbars, home cinema systems, stereo speakers, headphones, and Bluetooth and streaming products – often win tests and reader surveys of leading trade magazines in Germany.

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