All Resources
Reports

The Power of Context: Advertising Beyond Data

We store your email address (or personal data above) in our database so we can send you communications from us and our service providers related to the commercial relationship and transaction, industry news and information and/or programs of interest, or marketing and sales material. Please refer to our privacy policy for more information: https://rakutenadvertising.com/en-uk/legal-notices/website-privacy-policy .

You may unsubscribe or change your email address for email communications at any time by following the instructions mentioned prominently within each email communications or by emailing rm-privacy@mail.rakuten.com.

Audience targeting using strictly data is no longer enough—it’s time to put ad content in context. Read our new report to learn about the trends we’re seeing in global CTV and messaging apps and what brands need to know to reach the right audience at the right time.

Learn Why CTV and Messaging Are the Future of Contextual Targeting

Consumer habits are changing as advertising goes cookieless. Contextual targeting is now one of the best ways to reach a focused, high-intent audience. Serving ads through curated CTV placements or via relevant messaging platforms allows brands to control when and where they are engaging their audience.

The latest research from Rakuten Advertising reveals that more than 40% of global viewers prefer watching streaming services instead of traditional TV.

Download our latest report to learn why CTV and messaging can’t be ignored and see how agencies can leverage media platforms to serve ads that resonate with audiences.

Read our latest whitepapers, reports, case studies & guides.