2022 Back-to-School Insights

Back-to-school season is quickly approaching, and major retailers are gearing up for the mad dash for all the back-to-school necessities. Understanding how consumers plan to shop for back-to-school is key to creating a successful affiliate strategy.

Access the ‘Back-to-School Report’ to view consumer insights, such as:

• 80% of shoppers plan to spend under $500 this year on back-to-school supplies.
• 68% of shoppers will often, or always, use a shopping incentive (such as a promo, coupon, or discount code).
• Free shipping has dropped to the 4th most important savings tactic, behind getting a percentage off, a BOGO or B2GO sales, and coupon codes.