Case Studies

Saks and Collective Voice

Always-on influence driving luxury growth

The Results

The collaborative effort between Saks Fifth Avenue, Collective Voice, and Rakuten Advertising delivered an innovative and results-driven influencer marketing campaign that broke sales records and drove thousands of new customers. We built robust relationships with top fashion and style influencers while building our business with beautifully produced, authentic, and engaging, always-on influencer campaigns.

Together, we achieved:

+50%

growth in creator channel sales in Q2 vs. Q1

+22%

increase in new customer acquisition

2300+

content pieces created

About the Brands

Saks Fifth Avenue is a world-renowned luxury retailer synonymous with curated style and exceptional customer service. It offers a distinctive blend of designer apparel, accessories, beauty, and home goods. With a commitment to delivering the ultimate shopping experience, Saks Fifth Avenue remains a premier destination for discerning customers seeking the finest in fashion and lifestyle.

Collective Voice is the leading creator marketing platform and agency empowering creators and brands to drive measurable impact through affiliate marketing and authentic content. With 15+ years of industry expertise, we combine powerful technology with hands-on strategic support to fuel success across the evolving social commerce landscape.

The Story

Saks Fifth Avenue, alongside Collective Voice and Rakuten Advertising, sought to move beyond generating top-of-funnel awareness to driving measurable traffic, transactions, and new customer acquisition in a competitive luxury retail market.

We aimed to create a more integrated, ROI-focused influencer and affiliate marketing strategy to increase sales and attract new customers. We also sought to strengthen long-term partnerships with high-performing creators to maximize performance across every customer journey stage.

The Rakuten Advertising Solution

Based on previous successful campaigns, we invested in Collective Voice as our Creator partner for this initiative. Based on their proven track record, technological innovation, and deep understanding of Saks’ brand equity, the Rakuten Advertising team was confident that Collective Voice would deliver the full-funnel creator capabilities we sought.

We collectively prioritized ROI maximization across all journey stages using diverse metrics (clicks, browsing signals, add-to-carts, cross-sell, upsell, etc.) to measure shopper progress and drop-off. Specifically, we focused on:

Ongoing Optimization

To track ongoing success, the Rakuten Advertising team met weekly with Saks to provide the most up-to-date reporting and ROI metrics through our bespoke strategic affiliate reporting. Week after week, our dedicated analyst brought positive insights, ensuring the continued investment of Saks’ affiliate dollars with Collective Voice.

Always-On Campaigns

Instead of burst campaigns, Collective Voice and Saks focused on long-term relationships with Creators – deepening partnerships, and generating more activity per dollar invested. They also established direct communication channels with Creators, sharing performance insights and upcoming promotions.

Tentpole Moments

Throughout the year, we focused on tentpole moments within each quarter and used those events, like spring break, summer travels, and holiday parties, as a guide for the creator content. We encouraged creators to highlight seasonally appropriate and revenue-driving products from the Saks website.

Unwrap real-time Cyber Week traffic trends. View here!