A 5-Stage Blueprint for High-Performance Affiliate for Advertisers

The affiliate industry is moving away from being a last-click, conversion only channel, to one of strategic value that drives incrementality for advertisers. In fact, Rakuten Advertising data shows sales driven by the channel have a 15% higher AOV.

The 5-stage blueprint delivers a straightforward process to designing high-performance affiliate marketing programmes that find, engage and convert new customers, drive incremental revenue and build loyalty.

The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – representatives from affiliate marketing specialists around the world – and includes direct insight from leading advertisers and publishers, including Harvey Nichols, Microsoft, Reward, Beyond China, RetailMeNot and others.

Download today to put affiliate marketing at the centre of your strategy.