Introduction
Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool.
Marketing Objective
After Aje identified an opportunity to better manage its Search portfolio in Australia and New Zealand, the retailer reached out to Rakuten Advertising to help implement new processes in order to create efficiencies and best practices. Rakuten Advertising was given the opportunity to overhaul and manage Aje’s Search account structure, with an aim to improve ROI, grow revenue, simplify reporting and boost performance.