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Case Studies

Rakuten Advertising, Re-Mind PHD and Škoda France

Showcasing CTV advertising’s impact

The Results

Škoda France leveraged Rakuten Advertising’s CTVision+ offering to reach highly engaged French consumers. The campaign set a new market benchmark, proving CTV’s effectiveness in harnessing viewers’ attention – particularly on a 30 seconds’ format.

+25

seconds of optimal attention on average for a 30-second creative

+98%

viewable impressions delivered

The Story

Škoda was looking to boost its brand presence in France. In a fiercely competitive market, the goal was to establish itself as a leader in electric with the Enyaq and Enyaq Coupé models, as well as the new Škoda Elroq.

Amidst advertising saturation, Re-Mind PHD partnered with Rakuten Advertising to craft a tailored media plan. Together, they devised an optimised strategy to maximise the impact of CTV, highlighting its effectiveness in capturing consumer attention.

About the Brand

Škoda Auto is one of the oldest automobile manufacturers in history. Founded in its Czech hometown of Mladá Boleslav, the company began producing bicycles, later expanding to motorcycles and cars, as early as 1895.

It is successfully advancing its roadmap for the decade through its Next Level – Škoda Strategy 2030. Škoda aims to rank among the top five car manufacturers in Europe by 2030, offering an appealing range of vehicles and introducing new electric models. Its current portfolio includes 11 vehicles: the Fabia, Scala, Octavia, and Superb, alongside the Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupé, Slavia, and Kushaq. In 2023, Škoda delivered more than 866,800 vehicles worldwide, registered 38,257 vehicles in France, and achieved a record passenger car market share of 2.2% in the country.

The Rakuten Advertising Solution

Rakuten Advertising provided Škoda with a bespoke CTV strategy through their CTVision+ ecosystem, ensuring high-quality exposure and extensive reach. This approach enabled Škoda to capture significant viewer attention, thereby boosting their visibility and establishing a strong benchmark for future campaigns.

Reach Highly Engaged Audiences

Škoda utilised Rakuten Advertising’s CTVision+ to engage a highly targeted French audience, demonstrating the power of CTV advertising through impressive viewer attention metrics. The CTVision+ ecosystem allowed Škoda to access premium CTV inventory at scale, reaching multiple top-tier platforms from a single point, simplifying the campaign execution process and enhancing reach.

Boost Viewability

The campaign achieved over 98% viewable impressions, well above the average XPLN.ai benchmark of 92.5%. This high level of viewability underscores the effectiveness of strategic ad placements in premium content environments, fostering higher engagement and ensuring that ads are not only seen but also impactful.

Captivate Viewers’ Attention

The campaign captivated viewers with an average attention span of 25.41 seconds on a 30-second ad, significantly exceeding the CTV market average of 18.55 seconds, as per XPLN.ai’s benchmark. This success highlights the strategic placement and high-quality content delivered through the CTVision+ ecosystem, effectively maintaining viewer engagement.

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