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For Agencies & Partners

Innovative Technology and Pioneering Strategies.

Our advanced machine learning algorithms leverage user attributes and behavioral signals to re-engage consumers with increasingly relevant and valuable messages, enabling you to form deeper connections with every interaction.

Advanced Targeting

With other providers, retargeting can often be a one size fits all approach, serving general ads without segmentation or distinction. We do things differently. Rakuten Advertising advances retargeting with multi-dimensional campaigns and Data-driven strategies that create personalized and effective ads for each visitor.


Machine-learning algorithms find engaged audiences by segmenting site visitors to drive conversion, not just clicks.


Our advanced bidding platform combines consumer and publisher habits, finding the right place for the right ad.


Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost cart value.

Intelligent Measurement Matters

Intelligent campaign optimization is fundamental to your success. Our proprietary attribution and insights platform enables optimization by helping increase insights into:

Real-World Results from Rakuten Advertising

Rakuten Advertising & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Advertising that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Advertising the obvious choice as a retargeting partner.” – Aaron Hobson, VP of Marketing, Cariloha