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For Agencies & Partners

Innovative Technology and Pioneering Strategies.

Our advanced machine learning algorithms leverage user attributes and behavioral signals to re-engage consumers with increasingly relevant and valuable messages, enabling you to form deeper connections with every interaction.

Advanced Targeting

With other providers, retargeting can often be a one size fits all approach, serving general ads without segmentation or distinction. We do things differently. Rakuten Advertising advances retargeting with multi-dimensional campaigns and Data-driven strategies that create personalized and effective ads for each visitor.


Machine-learning algorithms find engaged audiences by segmenting site visitors to drive conversion, not just clicks.


Our advanced bidding platform combines consumer and publisher habits, finding the right place for the right ad.


Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost cart value.

Intelligent Measurement Matters

Intelligent campaign optimization is fundamental to your success. Our proprietary attribution and insights platform enables optimization by helping increase insights into: