AVOD: The Time is Now

Advertising-video-on-demand consumption is on the rise. Rakuten Advertising’s latest consumer research study, AVOD: The Time is Now, explores how consumers are engaging with VOD services and their attitudes towards advertising.

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60% of consumers will watch ads to access more video content in lockdown

With more people at home due to COVID-19, on-demand entertainment has become a key part of daily life. Advertising Video-On-Demand (AVOD) presents an opportunity for brands to reach engaged audiences with relevant advertising. The latest research from Rakuten Advertising explores the impact of COVID-19 on audiences’ viewing behaviours during lockdown and beyond. It also demonstrates how AVOD is a necessary evolution of TV as viewers demand greater access to content without wanting to sacrifice their experience to irrelevant ads. Download our report today.

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