Conquering Fragmentation: Strategies for Success in the CTV Advertising Landscape

Navigating the complexities of CTV fragmentation can be challenging, with 94% of marketers acknowledging its impact on their advertising strategies.

In our latest DeepDive, created in partnership with ExchangeWire, Rakuten Advertising delves into the intricacies of CTV fragmentation. We explore its effects on marketing tactics and highlight the innovative tools and platforms that assist advertisers in overcoming these hurdles.

Key insights include:

• How fragmentation is affecting CTV advertising strategies.
• The tools and platforms marketers are using to address these challenges.
• The role of data-driven targeting and personalisation in overcoming fragmentation.
• Key insights from our research