HOW DOES GDPR APPLY TO YOUR BUSINESS?
The General Data Protection Regulation – or GDPR – is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018.
No one working in digital marketing – or indeed any business that deals with personal data – doubts the importance of the GDPR. It brings changes to existing data protection law, and is designed to strengthen rights and empower individuals by giving them more control over their personal data.
Things such as clear consent and data protection principles are given greater emphasis. These changes to data usage could potentially have a huge impact on businesses and the way they handle their customer data.
If you’re an advertiser, publisher or other Rakuten Advertising partner dealing with customer data, it’s very important for you to have a robust compliance regime in place. If businesses aren’t compliant by May 25, 2018, the consequences could be drastic: warnings of fines of up to 4% of annual global turnover, or 20,000,000 EUR have been clearly laid out.