Shopping has changed and the old rules no longer apply.
As we hope and prepare for a return to normal, marketers will have to continue meeting the needs of shoppers who have become accustomed to enhanced online and in-store shopping experiences. Successful advertising campaigns will be those that speak to an immediate need, offer convenience and allow consumers an abundance of flexibility.
Rakuten Advertising’s industry experts highlight key digital marketing trends that are all about agility in the face of growing demand, sustained uncertainty, and rising expectations.
Download our ‘2021 Digital Trends’ report to learn how you can succeed in today’s challenging digital environment.