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Reports:

AI IS GIVING MARKETERS THEIR MOJO BACK

Download the report for key insights:

  • Using AI technologies, digital marketers are overcoming intractable issues such as online fraud and disengaged consumer audiences, all the while improving business performance.
  • AI enables continuous learning,  allowing marketers to re-tune messaging according to customers’ most recent digital behavior and ever-changing preferences.
  • AI will increasingly automate most lower-level marketing tasks, affording marketing professionals more time and energy to work on creative content and strategy.

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We’ve teamed up with Harvard Business Review Analytic Services to explore the cutting-edge ways marketers are using AI to deliver experiences people love

You’ve heard a lot about the AI revolution, and its enormous potential to redefine digital marketing. This plays out against a backdrop of consumer discontent, online fraud, one-size-fits-all metrics that don’t align with business objectives, and a host of other problems that have plagued the digital customer experience.

Now, this Harvard Business Review Analytic Services report demonstrates real-world applications of AI, showing how it is helping digital marketers overcome these challenges, to deliver experiences people love.

 

Download the Report