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Elevate your business by leveraging Rakuten’s media ecosystem to reach your audience.
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Connect with your audience in a captive environment from the smallest to the biggest screen in the house.
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Manage campaigns using proprietary technology that delivers results across the entire marketing funnel.
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Deliver ads to audiences with high-impact placements in a safe environment across the Rakuten ecosystem.
The home of millions of streamers across Europe, showing content that the entire family enjoys.
The app where consumers are always connected and socialising with family and friends.
The streaming service for people who love Japanese and Korean culture.
The ultimate B2C & B2B e-commerce marketplace loved by shoppers in France.
BrewDog Case Study
Reaching new audiences with CTV
BrewDog had built a loyal customer base of craft-beer lovers with a typical customer demographic in their mid-30s. However, with the launch of the new Lost Lager, the brand sought to expand their appeal to the harder to reach 18-24 year olds.
Award-winning agency, Goodstuff, worked with Rakuten Advertising’s in-market experts to devise the right approach for amplifying the BrewDog brand with this younger demographic. The team looked to help to maximise impact by finding the right placements to deliver results. The twenty second creative which featured across Rakuten TV’s suite of premium Hollywood films, entertainment content and news content delivered the results BrewDog were looking for.
Case Study: VIKI
AVOD helps the gaming industry reach the next level.
Japan and Korea are some of the biggest and most mature video game markets in the world. Worldwide, there are more than 2.6 billion gamers, each spending over eight hours per week playing. Viki has been helping the gaming industry globally to reach a cord-cutting audience of gaming lovers as one of the leading portals for Asian entertainment. Viki is additionally leveraging its female-led user base to support the gaming industry in reaching its new target audience, with more than 4 in 10 video game players being women globally.
Case Study: AVOD >The new household staple for FMCG brands
Connected TV (CTV) offers a new way for advertisers to engage and reach their audience outside of linear distribution on the biggest screen in the house. Across the 5 largest European markets, 50% of regular connected TV viewers watch internet-delivered content on their TV screens every day. Following the trend in the United States, where more than 50% of TV budgets are being moved to CTV, FMCG marketers in Europe are also shifting their advertising away from linear and cable.
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